A business course from Allie Casazza  ·  Self-paced  ·  Also inside CEO Club
The strategy that built my whole careerChallenge Launch Lab

I've run challenges with 80,000 people. No ads.

Declutter Like a Mother was my signature challenge, and it was 100% organic. It grew my email list, built a community that kept showing up long after it ended, brought in two 6-figure days, and built my entire business. This lab is exactly how I did it, so you can create and fill your own.

Get the lab · $27

One payment. Instant access. Yours to keep.

80,000 peopleIn my challenges, no ads2 six-figure daysFrom Declutter Like a Mother$27For the whole playbook

One free challenge built my entire career.

Declutter Like a Mother wasn't just a free challenge. Moms shared their before-and-afters, my list grew, and it led naturally into my paid offers.

No ad budget. Just a challenge built around what my audience actually needed, and marketed organically.

What women say about learning business from me.

Working with Allie did more for me than my MBA! I have a plan that feels good and is instantly creating the results that I want.
Camille
I've bought things from coaches that were NOT worth it, and that made me very cautious. But what Allie is giving for $99 is a joyful steal. It was a relief to get into the club and see a coach that really delivers and is so generous.
Evelina, CEO Club member
I've implemented all of Allie's wisdom and when it came time for me to launch my first coaching group it was 80% sold out by the end of the first day, and 100% by the end of the week.
Miranda R.Miranda R.
CEO Club has been the biggest change in my life since finding therapy. I spend much more time in there than anywhere else on the internet, and it's up-leveling me so much. I am so excited that I signed up (because of my brick-and-mortar biz) and found out my purpose and a totally new business to launch that has just flowed out of me.
Stephanie, CEO Club member
Thanks to her dedication, I now have a course I'm proud of and ready to share with the world. My course brings in at least $3k a week. All the feedback from buyers is shit Allie told me to do.
Anastasia K.Anastasia K., on building her hairstylist course with Allie
I think that's the best part of CEO Club. I definitely FEEL more like a CEO just from joining. The vibe in the workshops and even when we co-work is so good.
Eve, CEO Club member

These are from women I've taught business to in CEO Club and my coaching, not reviews of this specific course.

What's inside Challenge Launch Lab.

2 sessions, taught live and recorded, plus the worksheets and templates. Start tonight.

Challenge Launch Lab2 sessions + templates
01

Your theme and goals

The #1 problem your audience faces, and an outcome that's specific, measurable and feels real.

02

The outcome formula

The formula I use for a challenge promise, with Declutter Like a Mother as the example.

03

Your challenge structure

How long it runs, what you cover each day, and the best format for your audience.

04

Your daily flow

What they learn, the action they take and how you keep them engaged, every day.

05

Pre-launch marketing

How I build excitement organically on social, in my emails and through collaborations.

06

During the challenge

Daily emails, group check-ins and live Q&As that keep the momentum going.

07

Selling at the end

How I introduced my paid offer as the natural next step, without being pushy.

Is this for you?

Yes, if

  • You want to grow your list without paying for ads.
  • You want to run a free challenge that leads naturally into your offer.
  • You want the marketing plan, not just the content.
  • You'd rather start from my templates than a blank page.

Not for you if

  • You want someone to run your challenge for you.
  • You want every business course I've made. That's CEO Club.

This is how I built my business.

For $27. Session 1 is ready the moment you buy.

Get the lab
Challenge Launch LabBusiness course
$27

One payment. Instant access. Yours to keep.

  • 2 recorded sessionsPlanning and marketing
  • 2 worksheetsPlan your challenge and your marketing
  • My email and group templatesPromo emails, a pre-challenge sequence, group prompts
  • Lifetime accessCome back before every challenge
Get the lab
Already a CEO Club member?

You already have Challenge Launch Lab. Don't buy it twice. Log in at becominghercollective.co and it's in your menu.

Or get everything

Every business course I have, plus consistent live coaching with me, for $99 a month.

Live coaching support for your business in real time, and access to me. There's nothing else like that for $99 a month.

See CEO Club
  • Live with meMonthly CEO Club office hours
  • Every weekCo-working and body doubling with other CEOs
  • Every business courseChallenge Launch Lab, Start Up School, Up & Up Academy, Convert, Facebook Ads, Get That Press, Girl and more
  • 91 CEO trainingsMarketing, sales, visibility and planning
  • Mindset tools48 guided audios and 44 EFT sessions for CEOs
  • AlwaysThe CEO Club community and chat
Allie Casazza
Your teacher

Hi, I'm Allie.

I've been building my business online for over a decade. I started it with 4 kids under 6, and it grew into a multi-8-figure company.

Most of that came from low-cost digital products: courses, masterclasses and programs. Over $11 million in revenue, and these courses teach exactly what I did.

I'm also a master certified hypnotherapist and subconscious coach, so I teach the strategy and the mindset that has to come with it.

Want every business course in one place, plus live coaching? That's CEO Club.

Questions

Is this live?

No. I taught it live and both sessions are recorded. Start whenever you want.

Do I need a paid ads budget?

No. My challenges reached 80,000 people with no ads. Session 2 is all organic: social, email, your community and collaborations.

Where do I watch it?

Inside my course app, Rewiring with Allie Casazza. Right after you buy, you'll get an email invite to set up your login. Already have an account with me? Just log in at becominghercollective.co and Challenge Launch Lab will be in your menu.

I'm in CEO Club. Do I need to buy this?

No. Challenge Launch Lab is already included in your CEO Club membership. Log in at becominghercollective.co and it's in your menu.

I just bought. Where's my login?

Check your inbox for an invite from my course app, Rewiring with Allie Casazza. Peek in spam and promotions too. Still can't find it? Write to hello@alliecasazza.com and we'll get you in.

80,000 people. No ads. Your turn.

Get the lab · $27

One payment. Instant access. Yours to keep.

Challenge Launch Lab is an educational course. It is not therapy, medical care or mental health treatment. Business results depend on many factors and individual experiences vary. Revenue figures are my own and are not a promise of yours.

Because you get instant access to everything, all sales are final and we're not able to offer refunds. Have a question before you buy? Write to hello@alliecasazza.com and we'll help.

© Allie & Co LLC · hello@alliecasazza.com

Challenge Launch Lab$27 · Instant access
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  • Both sessions, ready the moment you buy
  • The worksheets and every template
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