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A business course from Allie Casazza  ·  Self-paced  ·  Also inside CEO Club
Strategic content, taught liveConvert

Make money from your content without ever selling.

Identify the buyer types following you, craft an epic content funnel, and let your content sell your expertise for you. This is the training I taught live, with my notes, so you can do it for your own audience.

Get Convert · $27

One payment. Instant access. Yours to keep.

1 trainingTaught live, recordedMy notesPlus a survey you can copyYour paceStart today

Your content should be doing the selling.

Content should sell your expertise and your leadership, and indirectly sell your programs.

It should stand on its own because it's valuable and educational. Almost all of it should be evergreen.

What women say about learning business from me.

Working with Allie did more for me than my MBA! I have a plan that feels good and is instantly creating the results that I want.
Camille
I've bought things from coaches that were NOT worth it, and that made me very cautious. But what Allie is giving for $99 is a joyful steal. It was a relief to get into the club and see a coach that really delivers and is so generous.
Evelina, CEO Club member
I've implemented all of Allie's wisdom and when it came time for me to launch my first coaching group it was 80% sold out by the end of the first day, and 100% by the end of the week.
Miranda R.Miranda R.
CEO Club has been the biggest change in my life since finding therapy. I spend much more time in there than anywhere else on the internet, and it's up-leveling me so much. I am so excited that I signed up (because of my brick-and-mortar biz) and found out my purpose and a totally new business to launch that has just flowed out of me.
Stephanie, CEO Club member
Thanks to her dedication, I now have a course I'm proud of and ready to share with the world. My course brings in at least $3k a week. All the feedback from buyers is shit Allie told me to do.
Anastasia K.Anastasia K., on building her hairstylist course with Allie
I think that's the best part of CEO Club. I definitely FEEL more like a CEO just from joining. The vibe in the workshops and even when we co-work is so good.
Eve, CEO Club member

These are from women I've taught business to in CEO Club and my coaching, not reviews of this specific course.

What's inside Convert.

One live training, recorded, plus my notes. Start tonight.

ConvertTraining + notes
01

Strategic content

How your content sells your expertise and leadership, and the difference between direct and indirect selling.

02

The four types of buyers

Spendthrift, frugal, impulse and rational, and how to speak to each one in your content, with examples from my business.

03

Storytelling marketing

Your stories and your clients' stories, the relatable ones and the goal-realized ones.

04

Understanding your audience

An audience survey you can copy and send, even if your audience is small.

05

Your value proposition

Why someone should choose you, said simply.

06

Your content funnel

Content for every stage: top of the funnel, middle and bottom, from problem to decision.

07

Mix your media

Carousels, photos with longer captions, b-roll with text or voiceover, and video.

Is this for you?

Yes, if

  • You have a following, even a small one, that engages and asks about your offers.
  • You want to know which buyer types are following you and how to talk to each one.
  • You want your content to sell without feeling salesy.
  • You want a content funnel that takes people from looking to buying.

Not for you if

  • You don't have an audience or an offer yet. Start Up School is the place to begin.
  • You want every business course I've made. That's CEO Club.

You're already posting.

Make it count. The training and my notes are ready the moment you buy.

Get Convert
ConvertBusiness course
$27

One payment. Instant access. Yours to keep.

  • The Convert trainingTaught live, recorded
  • My training notesBuyer types, funnel stages, examples
  • The audience surveyA copy you can send to your people
  • Lifetime accessCome back every time you plan content
Get Convert
Already a CEO Club member?

You already have Convert. Don't buy it twice. Log in at becominghercollective.co and it's in your menu.

Or get everything

Every business course I have, plus consistent live coaching with me, for $99 a month.

Live coaching support for your business in real time, and access to me. There's nothing else like that for $99 a month.

See CEO Club
  • Live with meMonthly CEO Club office hours
  • Every weekCo-working and body doubling with other CEOs
  • Every business courseConvert, Start Up School, Up & Up Academy, Facebook Ads, Get That Press, Girl and more
  • 91 CEO trainingsMarketing, sales, visibility and planning
  • Mindset tools48 guided audios and 44 EFT sessions for CEOs
  • AlwaysThe CEO Club community and chat
Allie Casazza
Your teacher

Hi, I'm Allie.

I've been building my business online for over a decade. I started it with 4 kids under 6, and it grew into a multi-8-figure company.

Most of that came from low-cost digital products: courses, masterclasses and programs. Over $11 million in revenue, and these courses teach exactly what I did.

I'm also a master certified hypnotherapist and subconscious coach, so I teach the strategy and the mindset that has to come with it.

Want every business course in one place, plus live coaching? That's CEO Club.

Questions

Is this live?

No. I taught it live and it's recorded. Watch whenever you want.

Do I need a big audience?

No. You need a following of your ideal client, even if it's small, that engages with you.

Where do I watch it?

Inside my course app, Rewiring with Allie Casazza. Right after you buy, you'll get an email invite to set up your login. Already have an account with me? Just log in at becominghercollective.co and Convert will be in your menu.

I'm in CEO Club. Do I need to buy this?

No. Convert is already included in your CEO Club membership. Log in at becominghercollective.co and it's in your menu.

I just bought. Where's my login?

Check your inbox for an invite from my course app, Rewiring with Allie Casazza. Peek in spam and promotions too. Still can't find it? Write to hello@alliecasazza.com and we'll get you in.

Let your content do the selling.

Get Convert · $27

One payment. Instant access. Yours to keep.

Convert is an educational course. It is not therapy, medical care or mental health treatment. Business results depend on many factors and individual experiences vary. Revenue figures are my own and are not a promise of yours.

Because you get instant access to everything, all sales are final and we're not able to offer refunds. Have a question before you buy? Write to hello@alliecasazza.com and we'll help.

© Allie & Co LLC · hello@alliecasazza.com

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  • The Convert training, ready the moment you buy
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